![]() Be careful here, however, to ensure this is an acceptable form of communication in the eyes of your customer. If your business is based in technology and communicating by text message is expected, a thank you text works very well. With today’s technology, this is possible even if the thank you emails are automated. If possible, its best practice to personalize the thank you note by mentioning their name and other details of their patronage or loyalty. For example, an email is completely appropriate when thanking online customers for their purchase. That said, it’s not always logistically possible or practical to send a hand-written thank you card. ![]() Handwritten mail stands out… and it delights. It isn’t surprising that these personalized letters have a 99% open rate compared to emails with an open rate of 22.7%. According to the US Postal Regulatory Commission, the average American receives only 10 pieces of personal mail per year. The best thing about a hand-written letter is that your recipient will most certainly open it. Your time investment and care is a testament to your sincerity and authentic gratitude. Hand-written notes are perceived as being more sincere than emails and text messages because they take more time and effort to create and send. For example, if you’re in the services industry, working as a consultant, architect, or real estate agent, there’s nothing better than a hand-written letter on company stationery or thank you cards sent by regular mail.
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